Make Your Accomplishments Seem Effortlessģ1. Create a Cult-like Following by Playing on People’s Need to Believeģ0. Use the Surrender Tactic: Transform Weakness Into PowerĢ7.
Play a Sucker to Catch a Sucker – Appear Dumber Than Your Mark Know Who You’re Dealing With – Don’t Offend the Wrong Person Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous Keep Others in Suspended Terror: Cultivate an Air of Unpredictability Use Absence to Increase Respect and Honor When Asking for Help, Appeal to the Self-interests of Others, Never to Their Mercy or Gratitude Use Selective Honesty and Generosity to Disarm Your Victim Infection: Avoid the Unhappy and the Unlucky Win Through Your Actions, Never Through Argument Make Other People Come to You – Use Bait if Necessary Get Others to Do the Work for You, but Always Take the Credit So Much Depends on Reputation – Guard It With Your Life Never Put Too Much Trust in Friends, Learn How to Use Enemies
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